The success of your business depends more today than ever on social media. Kylie Jenner may not be your thing, but even if you’re not, you can get attention for your videos and posts.
It’s time you incorporated social media into your plans for 2021 and beyond. There are plenty of tips and tricks you can use to boost your small business’ social media game.
1. Start with a social media calendar
Plan social media content with a social media calendar to plan your content mix. You should use 80% of your content to educate, entertain, and inform your audience while using 20% to promote your brand.
It is very easy to manage social media content with apps that allow you to schedule posts in advance. This can save you a lot of time and free up your schedule. You can monitor your social media using most of these tools, including analytics, on one dashboard.
The Professional Dashboard is the newest addition to Instagram. It gives small business owners helpful tips and tools to help them run their Instagram page better.
2. Limit the number of social media platforms
You probably realize that switching between social media sites takes a lot of time. Use only two or three social media platforms that your audience use and that suit your industry. By focusing on two or three social media platforms, you will save considerable time and achieve the results you want.
3. Consider the brand voice and personality for your social media pages
Think of social media as an extension of your brand’s voice, tone, and personality. Consider the tone of your brand i.e. witty, playful, enlightening, etc. Also, think about your brand’s values and friends.
Make your company stand out on social media by creating a consistent visual personality that inspires people to be in awe of your brand. Your photos, videos and captions should remain consistent so people can focus on your insights.
4. Use hashtags wisely
Make your page more searchable with hashtags by adding them to your bio. You can use popular hashtags such as #weekend or #spring to put you into the mix of related posts, but niche hashtags make you stand out as a local authority.
For example, if you own a plant store in Plano, Texas, you may use niche hashtags like #plantstoresplano to reach a local audience. Include clickable hashtags on your Instagram profile bio so people can find your page faster.
5. Get more traffic for your blog by using social media
Building an online community through blogs and articles is a great way for you to engage customers. What’s even better is promoting your blog through social media.
Schedule a few blog posts and include a clickable link on your social media pages. It’s easier to use Facebook and Twitter, but Instagram requires more effort. This makes it easier for people to sift through your posts, and it’ll increase your blog’s views.
6. Reach out to local micro-influencers
Getting in touch with local micro-influencers who have 2,000 to 50,000 followers gives small businesses a way to capitalize on influencer marketing. They can avoid the expense and labor-intensive process of working with top influencers who have millions of followers. Most influencers work for paid campaigns; however, some may accept your products for posts on their social media pages. In turn, influencers can gain more followers for their social media pages. It’s a win-win for everyone.
7. Learn when to post on social media by experimenting with your posts
You should figure out what time is best to post for your audiences. While there are general recommendations for when people are scrolling through social media, each audience visits their social media accounts at different times of the day and the week.
Make informed guesses about time slots for posting that could bring in traffic, such as early mornings or lunch breaks, to arrive at the best posting times. Learn which times gain the most traffic and customize your strategy as you edit your social media calendar.
8. Engage with your customers than focus on vanity metrics
On social media, a few hundred likes may show good performance. But when you post something interesting, this may spark comments and discussions, showing that your audience appreciates your products and services and engages with your brand.
Engage your followers with appealing posts, regardless of when you post them. The free analytics tools offered by many social media platforms give you insight into which kinds of content give you the most engagement. You can figure out what your audiences really want using Facebook, Twitter, and Instagram’s free analytics tools.
9. Use Instagram Stories to your advantage
The Instagram and Facebook Stories feature is a great way to capture attention by showing users something new every day. Stories allow users to post photos and videos that appear at the top of your feed and disappear every 24 hours. These are a great way to hang out with customers, gather feedback, and drive traffic to your company’s social media.
Add things like questions, polls, or stickers that viewers can interact with to your Story a few times a week so your viewers stay engaged with you.
10. Make use of Instagram’s stickers for small businesses
Instagram created Story small business stickers to provide more visibility to small businesses in response to the hardship brought on by the COVID-19 crisis.
Business users can now include purchase buttons, fundraising buttons, donation buttons, and food order buttons to their Instagram Stories when posting them. With a click of a button, your customers can go to the partner site and help support your business by ordering food, donating money, and more.
Keeping your social media community connected to your business might be the next best thing in a time where convenience and contactless payments are widespread.
11. Automate your posts
Whenever you get the hang of social media, pre-load your content into an automation tool, so posts can be published on all your social media sites regularly. Consider researching top-of-the-line content marketing tools and platforms to effectively market your content on social media platforms. This will save you time so you can focus on engaging with your customers.
12. Provide excellent customer service with social media
Most people use social media daily and some like to ask about products and services. If you respond quickly to their questions, they will be happy. 48% of customers expect a reply to social media questions and complaints within 24 hours.
Three things work together to make social media the best medium for superior customer support: speed, tone, and results. People want responsive, empathetic, and prompt responses from people who are ready to resolve their issues. Answer any comments and questions you receive on your social media pages right away, and follow up on any complaints via direct messages.
Stay on Top of Your Social Media Game for Your Business
In these times, you are not alone in being concerned with how to manage your social media. Staying connected with your community may seem like a daunting task, but applying some of these tips will help you stay engaged. You will receive responses and engagement, and, as a result, gain more customers.