Even though February is usually a month associated with romance and relationships, lately we’ve been thinking a lot about how we can effectively show love to our clients. Their trust allows us all to do what we do, and really enjoy it, too! So we made a list of our favorite ways to show our gratitude all year long.
Here are 7 proven methods of showing appreciation for your clients and friends. Use these tips to say a warm ‘thanks’ for the people who allow you to do what you love, every day!
1. Mail Personalized Cards
This is one of the easiest and most cost-effective ways of telling your clients that they are on your mind. Thank-you notes, personalized holiday cards, congratulations, big announcements — these are just a few examples of ways to reach out to your customers. These personal touches remind clients of two very important facts: 1) you are grateful for their business and 2) that you are available if they need anything that you can help with, or if any friends ask for a referral.
Keep in mind — personalization is key for customer satisfaction. No one wants to read a letter from a robot, or a generic holiday email campaign sent to everyone on your list. You can also highlight the fact that this is a personal note by mentioning previous conversations or specific projects. Make sure to print legibly and sign the card!
Pro tip: Keep a stack of pre-ordered thank you cards at your desk. Whenever you have a particularly nice conversation or meeting with a client, write a thank-you note and mail it. They’ll receive the card a few days later, and the pleasant surprise will be greatly appreciated!
2. Make a Charity Donation in Their Name
When you’re particularly grateful for a socially conscious client, find out which charities they may support and send a donation in their name. On top of being a nice gift for both the client and the charity of choice, the recipient can use this to promote their business on social media. They’ll know that their business is appreciated, that you are thoughtful, and they can even feel good about their contribution!
Some great charities to keep in mind are St. Jude Children’s Hospital, local animal shelters, community programs for kids, and national cancer societies.
3. Send an Appreciation Gift
A small gift of appreciation can be so big to a client. The possibilities are endless — whether you’re sending a small bag of chocolates, a book with a personalized note inside, or even a large gift basket, clients will value the attention.
Some companies even send a little company swag along with these gifts. A nice basket of gourmet candies is wonderful, but throwing in a nice coffee mug or notepad is always useful. Depending on the client and the business’s product or service, a coupon may also be well-received. Everyone appreciates a buy-one-get-one or a 10% off code!
4. Shout Out Your Appreciation
We all love to feel valued and seen. As a business, you have a platform to let the world know that you’re grateful for your customers! You can create blog posts or even just give a shout-out on social media. Individual customers will be excited, while business clients will always value the attention for their brand.
In these shout-outs, make sure to mention the company name (if applicable), the individual you worked with and why they’re a great client. You might want to mention things like how long they’ve been a valued customer, and what your part in the relationship is. Then, if this client is a company, be sure to mention that they are great at what they do, and vouch for them if any of your followers are in need of their services.
Need an example? Check out our Brands We Love series!
5. Leave Positive Reviews
Similar to a social media shout-out, you can also leave reviews and recommendations on your customer’s business page and LinkedIn profiles, respectively. This is a great way to make your clients feel all fuzzy inside.
As an entrepreneur or business owner, you know how much positive reviews can impact business. So leave positive reviews wherever you can — Google Review, Yelp, Facebook, or even LinkedIn. Let others know that this is a great company to work with, and a great client to have!
If the client is an individual, you can also endorse their skills on LinkedIn. Keeping a LinkedIn profile up to date is important to all of us in case additional opportunities come around.
6. Celebrate Your Customers
Just like any relationship, it’s important to remember the big days. Birthday wishes, anniversary commemorations, and congratulations on life events aren’t limited for just our family and friends! Make sure to keep track of your client’s big days, and don’t forget to send them well wishes.
An easy way to do this is to send customers a ‘Happy Birthday’ or ‘Happy Anniversary’ card when it’s in order. You should also make sure to congratulate them for things like career changes, new additions to the family, and any other big occasions. Keep in mind, personalization is still important here! Handwritten cards or personal phone calls are the best course of action, but in a pinch, a nicely written email will also suffice.
7. Share Your Knowledge
Your customers come to you because you’re good at what you do. But sometimes, it’s nice to take a peek behind the scenes. Some clients feel more comfortable knowing why you do what you do for them. If your industry is a member of a particular niche, take the time to educate your customers! For instance, if a customer has recently purchased a particular product from you, reach out to them by email to let them know how that product was made and why you decided to carry it.
It seems silly, but that peek behind the curtains can be what turns a one-time customer into a loyal customer for life. It helps to develop a personal connection, and also reminds the customer that not only are you a person, but that you are paying attention specifically to what they like.
On the other side of the same coin, you can also share tips and tricks that they may find helpful. For instance, if you find a really informative article that could pertain to your client, send them a quick email with the link and let them know that you thought of them! This is a really easy way to continue to build a personal relationship while letting it be known that you think of your customers outside of just a sales transaction.
The Big Takeaway
As entrepreneurs and business owners, we appreciate the trust our clients place in us. Earning their business allows us to pursue our passions, but sometimes we need to remind our clients how we feel about them.
The customer appreciation tips listed above are tried-and-true methods that can help you make sure that your clients know how special they are to you and your company. Not only are you happy to have your customers, but your customers will feel lucky to have you, too.
Interested in expanding your customer base through strategic marketing and design? Contact us today to schedule your free consultation!