Build a Brand: Content Generated From a Photo Shoot

A brand photoshoot can sound daunting, especially to a one-man shop or someone who doesn’t really understand what a “brand photoshoot” even is. Let us break it down for you.

Definition:

A brand photoshoot is a strategically planned photo session that is typically held in one day. This generates assets for a business’s website, emails, blog content, social media, and marketing materials.

The Use:

We stated the best uses of your assets above, but let’s get into more detail.

Once you’ve picked your selects and laid out your assets, you’ll be able to plan what assets can be used for you. Planning essentially becomes easier when you see what’s laid out in front of you.

Your photos can be used multiple times for different uses. That way you get more bang for your buck. (If your ears didn’t perk before, we bet they did just now!) An image can be used for a social media post on Friday, and then used again in a marketing email the next Wednesday.

The Why:

In order to use your time efficiently and ensure consistent messaging, planning one shoot is the way to go. Here is why these photoshoots are so great:

• One day of shooting in bulk takes less time than random shoots with a couple of products here and there.
• As you shoot, your goals for the use of these assets will become clearer.
• Even with a plan in place, you’ll always have backup imagery and will rarely find yourself in a scramble when you don’t have anything to post.

The When:

Plan your photoshoot to coincide with seasonal or annual launches. But be sure to give yourself time to plan the shoot, execute, finalize the assets, and then plot out the use of the assets before you launch.