Branding

Image shows Gen-Z teen on her phone

7 Ways to Speak to Gen-Z While Marketing Your Brand

7 Ways to Speak to Gen-Z While Marketing Your Brand 2500 1667 Lindsey Polevoy

So you’re looking to connect with Generation Z… without seeming like an uncool parent trying…

read more
Social media accounts showing fresh, minimal design.

The Brand Refresh Series: Must-Have Social Media Marketing Checklist

The Brand Refresh Series: Must-Have Social Media Marketing Checklist 1490 994 Julianna Rice

In this installment of our Brand Refresh series, we outline simple, effective ways to refresh your brand’s social media marketing accounts.

read more
Branding Checklist

The Importance of Branding for Your Business: A Comprehensive Guide

The Importance of Branding for Your Business: A Comprehensive Guide 1800 1200 Bridget McCown

Branding is a crucial aspect of any business, yet it is often overlooked by many…

read more
Modern entrepreneur's desk including laptop.

The Brand Refresh Series: Simple Ways to Update Your Website

The Brand Refresh Series: Simple Ways to Update Your Website 1500 1000 Julianna Rice

Most consumers in today’s world don’t step into a brick and mortar office or storefront. Instead, 92% of consumers look at a company’s website prior to making a purchase.

read more
Image of Refreshing Glass of Water with Lemonade.

The Brand Refresh Series: How to Digitally Refresh Your Brand

The Brand Refresh Series: How to Digitally Refresh Your Brand 1500 1169 Julianna Rice

A brand refresh is a great way to keep the company relevant, without moving away from the characteristics that made it successful in the first place.

read more
Girlfriend Collective Brand Logo.

Brands We Love: Girlfriend Collective

Brands We Love: Girlfriend Collective 1500 1488 Lindsey Polevoy

In the newest installment of our Brands We Love series, we do a deep dive into The Girlfriend Collective, an ethical and sustainable activewear company.

read more

Building Your Brand: Ways to Increase Instagram Engagement

Building Your Brand: Ways to Increase Instagram Engagement 924 616 Julianna Rice

Photo by Georgia de Lotz on Unsplash For some brands, Instagram is a driving force for business. For…

read more
5 Ways to Make Customers Fall In Love With Your Brand-featured image

5 Ways to Make Customers Fall In Love With Your Brand

5 Ways to Make Customers Fall In Love With Your Brand 923 543 Julianna Rice

Your brand is a reflection of company culture, your x-factor and your mission. Use these five tips to make your customers fall in love with your brand.

read more

4 Ways Brands Are Pivoting During the Pandemic

4 Ways Brands Are Pivoting During the Pandemic 924 543 Julianna Rice

These four examples of ways that brands are pivoting during the pandemic emphasize the value of leadership and a strong brand positioning.

read more

3 Digital Marketing Trends to Watch in 2023

3 Digital Marketing Trends to Watch in 2023 924 616 Julianna Rice

Digital marketing platforms are changing – so your digital marketing strategies should, too.

read more