Branding

Social media accounts showing fresh, minimal design.

The Brand Refresh Series: 2021’s Must-Have Social Media Marketing Checklist

The Brand Refresh Series: 2021’s Must-Have Social Media Marketing Checklist 1490 994 Julianna Rice

In this installment of our Brand Refresh series, we outline simple, effective ways to refresh your brand’s social media marketing accounts.

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Modern entrepreneur's desk including laptop.

The Brand Refresh Series: Simple Ways to Update Your Website

The Brand Refresh Series: Simple Ways to Update Your Website 1500 1000 Julianna Rice

Most consumers in today’s world don’t step into a brick and mortar office or storefront. Instead, 92% of consumers look at a company’s website prior to making a purchase.

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Image of Refreshing Glass of Water with Lemonade.

The Brand Refresh Series: How to Digitally Refresh Your Brand

The Brand Refresh Series: How to Digitally Refresh Your Brand 1500 1169 Julianna Rice

A brand refresh is a great way to keep the company relevant, without moving away from the characteristics that made it successful in the first place.

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Girlfriend Collective Brand Logo.

Brands We Love: Girlfriend Collective

Brands We Love: Girlfriend Collective 1500 1488 Lindsey Polevoy

In the newest installment of our Brands We Love series, we do a deep dive into The Girlfriend Collective, an ethical and sustainable activewear company.

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5 Ways to Make Customers Fall In Love With Your Brand-featured image

5 Ways to Make Customers Fall In Love With Your Brand

5 Ways to Make Customers Fall In Love With Your Brand 923 543 Julianna Rice

Your brand is a reflection of company culture, your x-factor and your mission. Use these five tips to make your customers fall in love with your brand.

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4 Ways Brands Are Pivoting During the Pandemic

4 Ways Brands Are Pivoting During the Pandemic 924 543 Julianna Rice

These four examples of ways that brands are pivoting during the pandemic emphasize the value of leadership and a strong brand positioning.

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Brands We Love: Small Business Edition

Brands We Love: Small Business Edition 924 616 Julianna Rice

As a small business ourselves, we decided that we’d like to take this opportunity to highlight some of our favorite establishments.

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Why Strategy Matters for Your Brand’s Success

Why Strategy Matters for Your Brand’s Success 924 505 Julianna Rice

When it comes to leading your brand to success, core strategy serves as the most important tool for any business leader.

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5 Ways Your Brand Can Outlast the Coronavirus Crisis

5 Ways Your Brand Can Outlast the Coronavirus Crisis 924 619 Julianna Rice

Unfortunately, no brand is immune to the impact of coronavirus on our economy… But companies can minimize the repercussions on their business.

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5 Benefits of Brand Equity

5 Benefits of Brand Equity 924 616 Julianna Rice

What exactly makes brand equity so valuable? Here are five huge reasons why building your brand equity pays off.

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