In this installment of our Brand Refresh series, we outline simple, effective ways to refresh your brand’s social media marketing accounts.
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Most consumers in today’s world don’t step into a brick and mortar office or storefront. Instead, 92% of consumers look at a company’s website prior to making a purchase.
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A brand refresh is a great way to keep the company relevant, without moving away from the characteristics that made it successful in the first place.
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In the newest installment of our Brands We Love series, we do a deep dive into The Girlfriend Collective, an ethical and sustainable activewear company.
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Your brand is a reflection of company culture, your x-factor and your mission. Use these five tips to make your customers fall in love with your brand.
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These four examples of ways that brands are pivoting during the pandemic emphasize the value of leadership and a strong brand positioning.
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As a small business ourselves, we decided that we’d like to take this opportunity to highlight some of our favorite establishments.
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When it comes to leading your brand to success, core strategy serves as the most important tool for any business leader.
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Unfortunately, no brand is immune to the impact of coronavirus on our economy… But companies can minimize the repercussions on their business.
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What exactly makes brand equity so valuable? Here are five huge reasons why building your brand equity pays off.
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