Branding Archives

Julianna Rice
June 30, 2020

4 Ways Brands Are Pivoting During the Pandemic

4 Ways Brands Are Pivoting During the Pandemic https://blog.kairosme.com/wp-content/uploads/2020/06/4-Ways-Brands-Are-Pivoting-During-the-Pandemic-Featured.jpg 924 543 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g June 30, 2020 December 9, 2020

These four examples of ways that brands are pivoting during the pandemic emphasize the value of leadership and a strong brand positioning.

Julianna Rice
May 11, 2020

3 Digital Marketing Trends to Watch in 2023

3 Digital Marketing Trends to Watch in 2023 https://blog.kairosme.com/wp-content/uploads/2020/01/2020-Plan-Your-Year-Edited-For-Use.jpg 924 616 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g May 11, 2020 May 11, 2023

Digital marketing platforms are changing – so your digital marketing strategies should, too.

Julianna Rice
March 27, 2020

Brands We Love: Small Business Edition

Brands We Love: Small Business Edition https://blog.kairosme.com/wp-content/uploads/2020/03/coffee-and-croissants-breakfast-H3WQCT2.jpg 924 616 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g March 27, 2020 December 10, 2020

As a small business ourselves, we decided that we’d like to take this opportunity to highlight some of our favorite establishments.

Julianna Rice
March 24, 2020

Why Strategy Matters for Your Brand’s Success

Why Strategy Matters for Your Brand’s Success https://blog.kairosme.com/wp-content/uploads/2020/03/successful-business-concept-red-dart-reaching-6E75UH9.jpg 924 505 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g March 24, 2020 June 6, 2023

When it comes to leading your brand to success, core strategy serves as the most important tool for any business leader.

Julianna Rice
March 17, 2020

5 Ways Your Brand Can Outlast the Coronavirus Crisis

5 Ways Your Brand Can Outlast the Coronavirus Crisis https://blog.kairosme.com/wp-content/uploads/2020/03/hello-i-m-nik-MAgPyHRO0AA-unsplash-scaled-1.jpg 924 619 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g March 17, 2020 December 10, 2020

Unfortunately, no brand is immune to the impact of coronavirus on our economy… But companies can minimize the repercussions on their business.

Julianna Rice
February 7, 2020

5 Benefits of Brand Equity

5 Benefits of Brand Equity https://blog.kairosme.com/wp-content/uploads/2020/02/Supreme.jpg 924 616 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g February 7, 2020 December 10, 2020

What exactly makes brand equity so valuable? Here are five huge reasons why building your brand equity pays off.

Julianna Rice
January 21, 2020

Spotlight: The Macula Foundation

Spotlight: The Macula Foundation https://blog.kairosme.com/wp-content/uploads/2018/02/TMF_PF_Main-web.jpg 1920 1080 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g January 21, 2020 December 10, 2020

Sean Kim, the founder and creative director of Kairos Design, discusses the website design of The Macula Foundation.

Julianna Rice
January 17, 2020

What is Branding?

What is Branding? https://blog.kairosme.com/wp-content/uploads/2020/01/cosmetic-tubes-set-on-black-background-JEDA6D4.jpg 924 591 Julianna Rice Julianna Rice https://secure.gravatar.com/avatar/664d098aaaa36df268b6e2a009c8451f?s=96&d=mm&r=g January 17, 2020 May 2, 2023

Ultimately, we decide on a product based on our impression of the company that sells it to us – and branding is how we form that opinion.

Five pair of Warby Parker glasses with boxing on the bottom

Hannah Ahn
October 3, 2019

Brands We Love: Warby Parker

Brands We Love: Warby Parker https://blog.kairosme.com/wp-content/uploads/2019/10/warbyparkerproductmarketing.jpg 924 560 Hannah Ahn Hannah Ahn https://secure.gravatar.com/avatar/df700f8157a3c15f81a8578a0ea077ef?s=96&d=mm&r=g October 3, 2019 July 31, 2020

Do you wear glasses? If yes, have you heard of EssilorLuxottica? If you answered no,…

Bonnie Chan
May 9, 2019

UX Design Trends of 2023

UX Design Trends of 2023 https://blog.kairosme.com/wp-content/uploads/2019/05/playful-by-dropbox-design.gif 800 600 Bonnie Chan Bonnie Chan https://secure.gravatar.com/avatar/85a84f8210641b2b68b3d64d9c13bc54?s=96&d=mm&r=g May 9, 2019 May 10, 2023

Having motion design or illustration as part of branding makes the viewer’s experience more interactive and memorable. Check out latest trends of UX design.