Launching a website is what needs to be done after you’ve designed and structured it. This is how you’ll showcase your website to the world. But the way you launch your website plays a major role in how successful it will be. This can be a tricky process especially when you’re on a budget.
Today we’ll be giving you four tips on how you can launch your fabulous website, even if you don’t have a large budget. Continue reading if you want to reach as many people as you can on the first day of going live with your website.
1. Start Promoting with a Pre-Launch Page
Even though you’re still in the process of tweaking your website, you can start promoting your site with your brand logo while you work on it in the background. Promote your website with a page that has a launch countdown and the date your site will go live. This carries many benefits:
- Increasing interest and excitement for the launch
- Boost brand awareness
- You can build your client database when you have a sign-up section
In addition, including a sign-up box allows you to tell those who have given you their email addresses once your website is officially live online.
The advantage of the process is that pre-launch pages are inexpensive and it could potentially increase your reach before your website goes live. Web builders such as WordPress have plug-ins that you can use, such as EZP Coming Soon Page that offer affordable pre-launch page creation.
2. Create High-Quality Content to Optimize Your Page
A website that doesn’t have anything substantial on it to read or browse through will be unsuccessful. Your first impression on your audience is crucial, therefore your website must have high quality content.
Before you launch your website, create at least six pieces of valuable content that will leave your audience wanting to come back for more. Content that’s between 1000 and 1200 words will give you a boost in search engine rankings and even the chance of getting backlinks to your site.
Here are five types of content creation to pick from:
- Blog posts
- Guest contributed articles
- Third-party recommendations such as press releases
- Frequently asked questions section for the products and services you offer
- Gated content
Creating content is free if you do it yourself, or you can outsource to a professional to do it for you at an affordable price.
3. Start Networking to Grow Your Site
If your website isn’t a commercial page, networking with influencers in your industry works well. On the other hand, it can work if a business website has different content that people can relate to. So, it’s wise to get creative about the content you share. To help promote your website, it’s important to network with popular people in your industry such as journalists, bloggers and even social media influencers.
Build rapport with the influencers first before you ask them to share your content. The best way to start is to follow them on social media and engage with them as much as possible. You can do this while you’re working on your website.
When your pages are ready, you can send them a brief introduction to your site. That’s why it’s important to have valuable content on your website before launching it, so influencers can gauge whether your page is worth sharing with their audience.
If you have high-quality content on your site influencers may link your webpage on their social media pages or blog sites free of charge.
4. Utilize Google Search Console
For your website to be successful you must monitor it regularly. Inspect how well your webpage does on the first day of launching by using Google Search Console. The Google Search Console has a set of tools to assist you with viewing the strength of your site on Google’s SERPs.
If there are any problems that arise on your site the Google Search Console will inform you immediately. The advantage of using this online tool is that it helps you avoid any penalties that will lower your site’s ranking. It will also inform you if your website is mobile friendly and if Google is having issues accessing parts of your site.
The Google Search Console will assist you with maintaining your website so you have minimal troubleshooting challenges.
To help promote your website further, use plug-ins that will assist you such as Google Analytics and any tool that helps you with SEO. You want to expand your reach as much as possible as soon as you launch your site.
So, you can see that you simply need to create a quality website, use available resources wisely and then benefit from the outcome. You CAN enjoy success from your launch date and it doesn’t have to cost you much!