“How can I make customers fall in love with my brand?”
Every business ultimately wants its audience to fall in love with its brand. Your brand should be a reflection of the company culture, your x-factor and, ultimately, your mission. Because of this, it’s imperative that your brand is front and center in every customer interaction.
Here are five foolproof ways to make customers fall in love with your brand:
1. Tell a Great Brand Story
According to research, 92% of consumers seek stories from brands. Storytelling has persisted throughout our human history, helping us to build communities, pass on knowledge, and communicate experiences. It’s no surprise that storytelling is an element that we seek from our brands and leaders as well.
Use authenticity to build your brand story. Speak truthfully about how and why you founded your business, incorporate genuine milestones, weave in stories of actual customers or team members, and lean on emotional cues. A great story will help your educational brand stick.
2. Showcase Reviews
Reviews are key social proof that can significantly sway prospects. Nearly 95% of consumers read online reviews before making a purchase, a finding discovered from a Spiegel Research Center study.
In fact, displaying reviews or testimonials can even increase conversions by 270%. Your prospective customers want to know whether your online courses or tutors have successfully helped other students in the past.
By displaying social proof, you’re helping to build trust and credibility with new audiences who are encountering your brand for the very first time.
3. Invest in Visual and Video Content
Visuals are an essential part of any marketing strategy, especially when it comes to e-commerce. Did you know that 50% of our brain is wired to receive visual information? Or that when information is paired with images, we retain up to 65% of the information (versus a mere 10% without the extra assistance)?
Video content is an investment that reaps even greater dividends. According to research, product videos can increase likelihood of purchases by 144%. Additionally, brands with video content in their strategy experience a 41% increase in organic web search traffic. Develop high-quality visuals and videos that educate, inspire, and entertain. Share and repurpose across channels for highest impact.
4. Position Your Brand as an Industry Leader
Establishing your brand as an industry expert is a tried-and-true way to build credibility and nurture your audiences.
With consistent engagement, your customers will come to trust your brand as a go-to resource. This makes your brand a much more attractive prospect, when they finally decide to commit to an educational solution.
You can accomplish this through a number of ways. Examples include running an educational blog, podcast or video show; creating and sharing key resources; hosting webinars on important topics; delivering helpful email tips; and appearing as a guest on other popular industry channels.
5. Communicate Your Unique Brand Factor
One last tip we’ll leave you with is the power of differentiating your educational brand from competitors.
Whichever unique x-factor you decide on, make sure it’s at the forefront of your brand messaging, communications, and marketing materials.
Maybe it’s your playful brand voice, your innovative course delivery, or your team of tutors with highly unique stories. Maybe it’s the specific niche that nobody else caters to, or the unusual level of educational depth your brand serves for a single subject.
Whatever they might be, lean into those unique factors. This way, your brand can successfully increase its chances of standing out above the crowd.
Interested in increasing your brand’s visibility? Contact us when you’re ready to take the next step!