Right now, there’s a major focus on UX design in digital marketing strategies. Here are just a few of the trends we’re seeing – and enjoying!
Today’s advancing technologies are opening the door for different kinds of more specified designs, with motion design being one of them. Having motion design makes the viewer’s experience more interactive and could make it more memorable. Motion design can also help tell the brand’s story, and we predict it will be a huge UX design trend in 2023!
This year, playful illustrations have been heavily used by big companies such as Dropbox and Mailchimp. Some of these illustrations even involve motion, which makes them even more playful and whimsical. Big companies use these illustrations for their websites so that their website can look more approachable and to convey the idea that work can be fun!
With a over-saturation of choices out in the world today, companies face a lot of competition to get more customers. A company that provides a more personalized experience definitely gets more points in the consumer’s mind. Brands like Netflix are able to recommend content based on what you’ve already watched and having this personalized experience makes your life so much easier.
We predict that personalization is a UX design trend that’s here to stay!
Simplified Log-In Experience
It’s common for people to forget their passwords for a website. When you forget, you have to go through the hassle of resetting your password, making a new password, and then repeating the same steps maybe a couple of months from now.
Well, you may have to worry less and less about this issue as more websites have started implementing password-less log-ins. Medium, Slack, and even e-Bay are among some of the websites that have adopted this mechanism. For example, e-Bay sends a temporary password to your linked phone number and you use that instead of a password.
For the sake of simplicity in this password-saturated world, we really hope that this is one UX design trend that’s here to stay!
Wondering how you can implement some of these UX designs into your digital marketing? Contact us for a free consultation today!